Jim Ulrich has served as Chief Executive Officer of York General since 2016, bringing over 35 years of healthcare experience and a strong commitment to rural health and community well-being. A Nebraska native, Jim began his career as a CPA with Seim Johnson, then moved into healthcare leadership roles at Madonna Rehabilitation Hospital and Community Hospital in McCook, where he served as CFO, COO, and ultimately CEO.

He holds a Bachelor’s in Business Administration from Wayne State College and a Master’s in Healthcare Administration from Bellevue University. He is a Fellow of both the Healthcare Financial Management Association (HFMA) and the American College of Healthcare Executives (ACHE).

Jim is deeply involved in community and industry service, having led and served on numerous boards including the Nebraska Hospital Association, Heartland Health Alliance, and the York County Development Corporation. He is passionate about healthcare, leadership, strategic planning, and cultivating strong, values-driven organizational cultures.

“I am an owner of York General because of its Mission, Vision, and Values. That’s likely what you'd expect a CEO to say—but for me, it's deeply personal.

In our mission, words like regional and accessible care define our purpose. We proudly serve York and the surrounding area with a full continuum of care across multiple campuses, protecting and enhancing the ability to receive care close to home.

Our vision calls us to be the trusted choice throughout life—trust built through quality, compassion, and authentic community involvement.

And our I CARE values are foundational to our culture. Innovation means we embrace and lead change, while Excellence is our daily habit of going above and beyond. We are difference-makers in the lives of the patients, residents, and families we serve—every single day.”